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Abadi At A Glance
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ABADI is an all-new, focused and targeted market entry platform to Indonesia for the international watch trade.
ABADI offers a unique opportunity to make a statement amongst competitors and establish a branding platform in a rapidly expanding market.
ABADI showcases your company’s background, its unique style and the products; all in the very same glamorous and up-market format Solitaire Magazine is reputed for.
ABADI is compiled and edited once a year in Singapore by Edipresse Solitaire Media, then translated into Bahasa Indonesia, printed in Indonesia and mass circulated throughout Indonesia’s major population centres.
ABADI is sold over a six month period at all major news vendors in Indonesia.
ABADI is subsequently given away in substantial quantities at premier airline lounges, five star hotels, golf clubs, marina clubs, spas and beauty salons throughout Indonesia’s main population centres.
ABADI is poised to become an object of desire for an increasing number of Indonesians hungry for a better lifestyle.
ABADI – Indonesia’s one-stop keepsake guide to the world’s leading watch brands. Don’t miss it.
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Target Audience
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Affluent young professionals, Business owners, Senior managements
Expatriates in the country
Premier class travellers
Members of private clubs and loyalty programs
Luxury shoppers and tourists
Watch collectors, watch enthusiasts |
Abadi Concept & Circulation
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Yearbook-style reference guide, features world leading 100 famous brands
Brands are listed alphabetically from A-Z
Brand listings are interspersed with educational and other related editorial content, covering watch-making history, technical terms, trend pieces etc
No company logos in editorial text, only possible via advertising
High-end finishing, A4 size, glossy art paper, covers laminated
Bahasa Indonesia language throughout, except names of individual brands in chapter headlines
Distributed in major cities in Java - Surabaya, Yogyakarta, Semarang, Bandung, Jakarta; Sumatra – Medan, Padang; Sulawesi - Manado, Makassar as well as Bali
Circulation of 20,000, printed in Indonesia
Approximately 70% given away free over a six month period at premier circulation points, such as spas, beauty salons, upmarket coffee shops, selected nightclub lounges, members club, country clubs, golf clubs, hotels, airline lounges etc
Approximately 30% sold at news-stands, news vendors etc, over a six month period at core price of 75.000 Indonesian Rupiahs each |
Advertising Rates
| Position |
Rate per insertion |
| Front Cover Picture (editorial-style image only) |
USD 15,000 |
| Outside Back Cover |
USD 11,500 |
| Inside Front Cover Spread |
USD 10,000 |
| Prime Double Page Spread |
USD 8,5000 |
| Inside Back Cover Spread |
USD 6,000 |
| Prime Page |
USD 4,500 |
| Full Page |
USD 3,000 |
Brand Listing Rates
| Brand Listing |
Rate per insertion |
| Half Page |
Free-Of-Charge (Brands Selected by Publication) |
| Upgrade to 1pp |
USD 1,500 (SGD 1,500 / half page) |
| Upgrade to 2pp |
USD 2,900 (SGD 1,125 / half page) |
| Upgrade to 4pp |
USD 5,900 (SGD 900 / half page) |
Brand Listing Coverage Specifications
| Half Page (Free-Of-Charge) |
| Brand name as headline |
| Basic write-up by publication (approximately 150 words) |
| One current product image |
| Full Page (USD 1,500) |
| Brand name as headline |
| Short write-up by publication (approximately 300 words) |
| Three current product images |
| Website address |
| Two Pages (USD 2,900) |
| Brand name as headline |
| Medium write-up provided by brand (approximately 400-450 words) |
| Six current product images |
| One model shot |
| Website address |
| Email contact |
| Four Pages (USD 5,900) |
| Brand name as headline |
| Full-length write-up provided by brand (approximately 600-650 words) |
| Company timeline |
| Fifteen product images (current and historical) |
| Five model and/or factory shots |
| Full contact details (website, email, address, phone, fax) |
| Detailed listing of all distributors and/or boutiques in Asia |
Full page brand listing
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Two pages brand listing
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Four pages brand listing
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Additional Charges
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Rates quoted are for presswork only. Not included are artwork modifications, colour separations, stripping or other production work. |
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If the publisher is required to handle this work, the advertiser will be charged at cost. Approximate charges for this additional work are:
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Layout modifications on electronic files: SGD 100 per hour
Mechanical artwork: between SGD 150 - 500 per advertisement, depending on design
Colour separations with mechanical proof (if required by advertiser): between SGD 130 - 200 per set, depending on size |
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Notice of cancellation must be given at least 6 weeks before material deadline. A levy of 30% of contracted rate will be imposed per cancellation. If cancellation is made later than 6 weeks before material deadline, the full contract price is chargeable. |
Brand Listing & Advertising Deadlines
| Brand Listing |
Advertising |
| Placement Deadline |
18 June 2008 |
Placement Deadline |
18 August 2008 |
| Material Deadline |
09 July 2008 |
Material Deadline |
09 September 2008 |
| Publication Deadline |
October 2008 |
Publication Deadline |
October 2008 |
Please note:
Material deadline is for printer-ready material (electronic files or films). If material is to be produced by the publisher, all text and images must arrive at publisher’s office latest by booking deadline. The publisher reserves the right to refuse all ad material deemed unsuitable for the publication, in particular advertisements showing retail prices, religious symbols and nudity.
Standard Ad Sizes
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Maximum print area in mm, width x height. Please refer to chart below.
Bleed ads are allowed at no extra cost to the advertiser, but for full-page and double-page spread ads only.
An extra 3mm must be allowed for cross-gutter ads. Publisher reserves the right to trim up to 5mm off each edge of the trimmed page dimensions. Type matter and illustrative material must therefore be kept within these tolerances. |
Double Page Spread Ads
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Bleed Ads
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Technical Specifications |
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Printing Sheet-fed offset at 175 lines per inch
Pre-Press: Computer-to-Plate (CTP) process
Finishing: Perfect binding, covers laminated
Paper: Cover 350gsm glossy art, Content 120gsm glossy art
Trim size: 210mm width x 297mm height
Type size: 180mm width x 260mm height |
Material Supply
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If material is supplied in electronic form, publisher requires PDF or TIFF format with crop marks all around according to our trim size.
Electronic material supplied in zip or CD should preferably be in PC format. These must have colour proofs for checking purposes. Publisher will match colours on best-effort basis.
If you are sending electronic material via email, its file size must be less than 8MB. Please email it to: traffic@solitairemedia.com
At least two colour proofs to be provided by advertiser. Without complete colour proofs, the publisher declines responsibility for colour accuracy. Publisher reserves the right to match spot or second colourswith process colours on a best-effort basis.
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Please note:
All reproduction material and proofs should be sent by air-courier to:
Edipresse Solitaire Media Pte Ltd
101 Cecil Street #10-12 Tong Eng Building Singapore 069533
Tel: +65 6835 9030 Fax: +65 6835 9520
Contact Us
Singapore
Edipresse Solitaire Media Pte Ltd
101 Cecil Street #10-12 Tong Eng Building Singapore 069533
Tel: +65 6835 9030 Fax: +65 6835 9520
Email: sales@solitairemedia.com
www.solitairemedia.com
Indonesia
PT ADI PERMATA GEMILANG
Kantor Taman A9, Unit C7 Lt 4. Jalan Mega Kuningan Lot 8-9
Kawasan Mega Kuningan. Jakarta 12950, Indonesia
Tel: +62 (21) 5764243/ +62 21 5764244
Fax: +62 (21) 5764245
Email: sales@permata-media.com
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