Thoi Gian At A Glance

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Thoi Gian is the only proven, focused and targeted market entry platform to Vietnam for the international watch trade. Thoi Gian offers a unique opportunity to make a statement amongst competitors and establish a branding platform in a rapidly expanding market. Thoi Gian showcases your company’s background, its unique style and the products; all in the very same glamorous and up-market format Solitaire magazine is reputed for. Thoi Gian is compiled and edited once a year in Singapore by Edipresse Solitaire Media, then translated into Vietnamese, printed in Vietnam and mass-circulated throughout Vietnam’s major population centres. Thoi Gian is sold over a six-month period at all major news vendors in Vietnam. Thoi Gian is subsequently given away in substantial quantities at premier airline lounges, five-star hotels, golf clubs, marina clubs, spas and beauty salons throughout Vietnam. Thoi Gian has established itself as an object of desire for an exploding number of Vietnamese hungry for a better lifestyle. Thoi Gian – Vietnamese' only one-stop keepsake guide to the world’s leading watch brands. Don’t miss it.

Target Audience
• Affluent young professionals, business owners, senior managements
• Expatriates in the country
• Premier class travellers
• Members of private clubs and loyalty programs
• Luxury shoppers and tourists
• Watch collectors, watch enthusiasts


Thoi Gian Concept & Circulation

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Yearbook-style reference book, features world leading 100 famous brands Brands are listed alphabetically from A-Z Brand listings are interspersed with educational and other related editorial content, covering watch-making history, technical terms, trend pieces etc No company logos in editorial text, only possible via advertising High-end finishing, A4 size, glossy art paper, covers laminated Vietnamese language throughout, except names of individual brands in chapter headlines Distributed in Hanoi, Ho Chi Minh City (Saigon), Danang, Can Tho, Hai Phong Circulation of 25,000, printed in Vietnam Approximately 70% given away free over a 6-month period at premier circulation points, such as spas, beauty salons, upmarket coffee shops, selected nightclub lounges, country clubs, golf clubs, hotels, airline lounges etc Approximately 30% sold on news-stands, news vendors etc, over a 6-month period

Advertising Rates

Position	Rate per Insertion
Front Cover Picture (editorial-style image only)	USD 17,500
Outside Back Cover	USD 11,500
Inside Front Cover Spread	USD 10,350
Prime Double Page Spread	USD 6,900
Inside Back Cover Spread	USD 4,600
Prime Page	USD 4,025
Run Of Page	USD 2,645

Brand Listing Rates

Brand Listing	Rate per Insertion
Half Page	Free-Of-Charge (Brands Selected by Publication)
Upgrade to 1pp	USD 1,380 (USD 800 / half page)
Upgrade to 2pp	USD 2,300 (USD 600 / half page)
Upgrade to 4pp	USD 4,600 (USD 500 / half page)

Brand Listing Coverage Specifications

Half Page (Free-Of-Charge)

Brand name as headline

Basic write-up by publication (approximately 150 words)

One current product image

Full Page (USD 1,380)

Brand name as headline

Short write-up by publication (approximately 300 words)

Three current product images

Website address

Two Pages (USD 2,300)

Brand name as headline

Medium write-up provided by brand (approximately 400-450 words)

Six current product images

One model shot

Website address

Email contact

Four Pages (USD 4,600)

Brand name as headline

Full-length write-up provided by brand (approximately 600-650 words)

Company timeline

Fifteen product images (current and historical)

Five model and/or factory shots

Full contact details (website, email, address, phone, fax)

Detailed listing of all distributors and/or boutiques in Asia

Full page Brand Listing	Two pages Brand Listing
Four pages Brand Listing

Please note:
• The advertising rates are on a per insertion basis only.
• Rates are exclusive of 10% VAT. VAT is applicable only to advertisers from Vietnam.


Additional Charges

•	Rates quoted are for presswork only. Not included are artwork modifications, colour separations, stripping or other production work.
•	If the publisher is required to handle this work, the advertiser will be charged at cost. Approximate charges for this additional work are: - - - Layout modifications on electronic files: USD 50 per change Mechanical artwork: between USD 100 - 300 per advertisement, depending on design Colour separations with mechanical proof (if required by advertiser): between USD 80 and 120 per set, depending on size
•	Notice of cancellation must be given at least 6 weeks before material deadline. A levy of 30% of contracted rate will be imposed per cancellation. If cancellation is made later than 6 weeks before material deadline, the full contract price is chargeable.

Brand Listing & Advertising Deadlines

Brand Listing		Advertising
Placement Deadline	10 June 2008	Placement Deadline	1 August 2008
Material Deadline	25 June 2008	Material Deadline	15 August 2008
Publication Deadline	25 September 2008	Publication Deadline	25 September 2008

Please note:
Material deadline is for printer-ready material (electronic files or films). If material is to be produced by the publisher, all text and images must arrive at publisher’s office latest by booking deadline. The publisher reserves the right to refuse all ad material deemed unsuitable for the publication.


Standard Ad Sizes

• • • Maximum print area in mm, width x height. Please refer to chart below. Bleed ads are allowed at no extra cost to the advertiser, but for full-page and double-page spread ads only. An extra 3mm must be allowed for cross-gutter ads. Publisher reserves the right to trim up to 5mm off each edge of the trimmed page dimensions. Type matter and illustrative material must therefore be kept within these tolerances. Double Page Spread Ads Bleed Ads Technical Specifications • • • • • • • Printing Sheet-fed offset at 175 lines per inch Pre-Press: Colour Separations with proofs and Computer-to-Plate (CTP) process Finishing: Perfect binding, covers laminated Paper: Cover: 260gsm glossy art, Content: 115gsm glossy art Trim Size: 220mm width x 300mm height Type Size: 185mm width x 270mm height Film Size: 230mm width x 310mm height (full page)

Material Supply

Electronic
• • •	If material is supplied in electronic form, publisher requires PDF or TIFF format with crop marks all around according to our trim size. Electronic material supplied in zip or CD should preferably be in PC format. These must have two colour proofs for checking purposes. Publisher will match colours on best-effort basis. If you are sending electronic material via email, its file size must be less than 8MB. Please email it to: traffic@solitairemedia.com
Non-Electronic
• •	If advertising material is supplied in film form, publisher requires unretouched positives, right-reading, emulsion side down. Films must show registration marks, corner marks and colour indicators on each film, corresponding to the trim size of the publication. At least two colour proofs plus one set of progressives must accompany films. Without complete colour proofs, the publisher declines responsibility for colour accuracy. Publisher reserves the right to match spot or second colours with process colours on a best-effort basis.

Please note:
All reproduction material and proofs should be sent by air-courier to:
Edipresse Solitaire Media Pte Ltd
101 Cecil Street #10-12 Tong Eng Building Singapore 069533
Tel: +65 6835 9030 Fax: +65 6835 9520


Contact Us
Singapore
Edipresse Solitaire Media Pte Ltd
211 Henderson Road #07-04, Henderson Industrial Park, Singapore 159552
T: +65 6323 1606 F: +65 6323 1692
Email: thoigian@solitairemedia.com
www.solitairemedia.com

Vietnam
ORIENTAL LTD (DONG PHUONG LTD)
3 Ngo Thoi Nhiem, District 3 Ho Chi Minh City (Saigon), Vietnam
Tel: +84 8 930 5714 Fax: +84 8 930 5773
Email: thoigian@oriental-ltd.com
www.thoi-gian.com